Raw sessions increased from 1,538 in June to 1,744 in July, while raw tracked actions fell from 48 to 34. After removing non-production sessions and PostHog-detected bots, the reporting view contains 1,490 sessions, 1,322 visitors, 2,710 pageviews, and 32 tracked actions. The website attracted more visits without a corresponding increase in recorded intent. Next action: reconcile button, email, and phone events with successful form submissions and customer relationship management records, and report confirmed inquiries separately from interactions.

The homepage recorded 1,072 pageviews from 899 sessions and 778 visitors. It was the entry page for 886 sessions and had a 23.3% bounce rate. No other page approached its reach, so most prospective customers encounter the broad company message before they see service-specific proof. Next action: clarify the Tampa Bay construction offer, place the strongest project evidence earlier, and route visitors to priority services and contact options. Strengthen the highest-value service pages next.

Core Web Vitals track loading speed, visual stability, and responsiveness. First Contentful Paint (FCP) averaged 1,390 ms, and Interaction to Next Paint (INP) recorded a 64 ms p75 — about 65 ms on average after excluding two severe daily anomalies. Largest Contentful Paint (LCP) exceeded 4,000 ms on five days and reached 9,471 ms on July 10. Cumulative Layout Shift (CLS) reached 0.571, 0.407, and 0.278 on July 23–25, and INP reached 4,057 ms on July 27 and 42,749 ms on July 28. Next action: compare those dates with deployment history, script changes, image behavior, and third-party activity. The timing indicates isolated events, but the available data does not identify the cause.

PostHog recorded 1,159 exception events across 206 sessions and 202 visitors. The largest unhandled homepage group produced 631 events across 74 sessions; the next two produced 165 and 138. Exception events are not unique defects, but the frequency and session reach of the largest group make it the first technical priority. Next action: group the events by error signature, reproduce the three largest issues, and compare their timing with the Web Vitals anomalies. Fix the issue affecting the most sessions, then add a production regression check.

The July taskboard marks 11 items complete. They cover Search Console, Google Analytics, event tracking, funnel events, the Trade Partners form, image optimization, spam mitigation, and the /store page. The team can now observe more of the path from a website visit to a high-intent action. A completed task does not prove business impact: the public taskboard does not show owners, completion dates, acceptance criteria, or validation results. Next action: add an owner, completion date, validation evidence, and outcome measure to every completed task.

Four evidence-based positives from July: measurement coverage, organic-search intent, baseline speed, and project-page interest. Each is measured from the filtered production view unless stated otherwise.